Twitter

Twitter is all the rage as evidenced by the $35 million in VC money they secured last week in this not-so-stellar economy. Pretty cool considering they haven’t generated any revenue as a company. But with about 5 million users to date (and growing–count myself among the newly minted tweeters) the question as to how Twitter fits into an organization’s social media / Web strategy is starting to take shape.  The answer depends largely on what the organization is trying to acheive with this medium. Jeremiah Owyang has a nice write up on the evolution of brands on Twitter. I try to stay informed about how these products and services came about.  Check out the LA Times interview with Jack Dorsey, one of Twitter’s creators, for a history of how Twitter came to be Twitter.